Privacy Policy

DIVERSITY SHOP INC. (its shareholders, employees and business partners) undertakes to protect and secure the personal information obtained on this transactional site as part of our relationship with you and to preserve its confidentiality. This privacy policy of DIVERSITY SHOP INC. (the “Policy”) describes the types of personal customer information we collect, how we use it and the steps we take to ensure that it is handled appropriately.

We have developed our policies and practices to comply with the Privacy Act as well as electronic documents and provincial private sector privacy laws. Please note, however, that this policy may change from time to time.

Personal information

Information is said to be personal when it relates to an identifiable person. Personal information, in our case, includes name, address, age, date of birth, gender, opinions, preferences and shopping habits.

DIVERSITY SHOP INC. will always provide the reason for which we are collecting personal information, whether before or during the collection of the information. We may collect, use and disclose your personal information to:

— process and manage your payment for the purchase of products, whether you make an online purchase or use a debit or credit card;

— assess your interest in products, bonuses and programs, determine your eligibility for them and, if applicable, offer them to you;

— manage the delivery, return or exchange of products;

— track and analyze your transactions, including your purchases, your shopping habits, the transactions you make on your account and your payment history for the purposes of marketing studies and communicating promotional offers tailored to you ;

— track and analyze the use of the transactional site to provide a better customer experience, such as personalized offers and advertisements;

— conduct surveys and studies for research, statistical and product development purposes (the information remains anonymous as far as possible);

— verify your identity and prevent errors and fraud;

— manage and assess our risk;

— to carry out promotions and administer contests;

— comply with applicable legal, regulatory and self-regulatory requirements;

— respond to your questions, comments or customer service requests; And

perform tasks for other purposes permitted or required by law from time to time.

By providing us with your personal information, you consent to our use of it for the purposes described above.

Withdrawing your consent to our collection, use and disclosure of your personal information may limit our ability to provide you with certain products, such as privileges and benefits.

We obtain your consent for the collection, use or disclosure of your personal information, except as authorized by law. The method used to obtain your consent may vary depending on the circumstances and the nature of the information. Consent can be given verbally or in writing, or be express or implied. We generally seek your express consent (verbal, written or electronic) before collecting, using or disclosing your sensitive personal information.

The benefits of your consent

DIVERSITY SHOP INC. is a company that offers a unique range of products and advice. We want to provide you with exceptional customer service and provide you with superior value and, in order to achieve this goal, we need to collect your personal information. This collection of information allows us to better understand our customers and to communicate to current and future customers information about products, services, bonus offers and special offers that may be of interest to them. We may also provide your personal information to third party marketing partners ("Marketing Partners"), so that they may send you information directly about products, services, bonus offers and special offers that may to interest. This information may be communicated to you by mail, email, fax, telephone, text message or any other form of electronic message using the contact information you have provided to us.

Withdrawal of your consent

You can withdraw your consent at any time if you no longer wish to receive communications about products and services. Simply click on the "Unsubscribe" link in our email communications or contact us. Your request will be processed as soon as possible, but your name may not be able to be removed in time from certain lists used for ongoing promotional activities. We may also communicate with you for purposes related to the administration of your account and send you transactional or operational messages, even if you have removed your name from our marketing communication lists.

The consequences of withdrawing or refusing consent

We may be less able to communicate with you if you withdraw or refuse to provide your consent. For example, we will no longer be able to send you our offers of discounts, bonuses, or notify you of the holding of a contest, or provide you with information on products and services that may be of interest to you.

DIVERSITY SHOP INC. will only collect the information we need to provide products and services to you, as summarized in this Privacy Policy. When we need to collect personal information for a reason other than those described in this policy, we ask for your consent before or during the collection, or as permitted by law. We collect your personal information by transparent, fair and lawful means.

We limit the use, disclosure and retention of your personal information.

We use and disclose your personal information for the purposes for which it was collected, except where you agree or applicable laws permit or require it to be used and disclosed for other purposes. We do not sell or rent the personal information we hold.

From time to time, we may share your personal information with outside companies involved in providing services, such as service providers and agents (“Service Providers”). When your personal information is shared with a service provider, the service provider is responsible for protecting it and complying with this privacy policy. You may contact us to obtain information about our policies and practices with respect to service providers to whom we have disclosed your personal information and to obtain their contact information (see the “Contact Us” section below). We keep your personal information for the duration of our business relationship with you or as provided by federal and provincial laws.

In the event that DIVERSITY SHOP INC., its marks or substantially all of its assets are acquired by an independent third party, your personal information may be one of the transferred assets. By providing us with your personal information, you agree that we may share it, on a confidential basis, with any prospective assignee and its advisers for the purposes of their due diligence procedures, the carrying out of such transactions and the maintenance of the activities of operation of acquired businesses.

DIVERSITY SHOP INC. and the Service Providers may provide your Personal Information in response to a search warrant or other justified legal request or court order, or to an investigative body in the event of breach of an agreement or breach of a law, or as required or permitted by applicable Canadian or other laws. We may also disclose personal information as necessary to assert, exercise or defend legal claims and to investigate or prevent any actual or suspected loss or harm to persons or property.

Your up-to-date personal information

We want your personal information to be up-to-date, accurate and appropriate for the purposes for which it was collected. Please let us know of any changes to your address, telephone number and any other relevant information you provide to us so that we can provide you with the best possible service.

We protect your personal information

We place the utmost importance on the security of your personal information. We have implemented appropriate technical, physical and administrative safeguards and security measures designed to protect your personal information. Our service providers are required by their contract with us to maintain the confidentiality of your personal information and may not use it for any unauthorized purpose. When the law requires us to disclose personal information, we take reasonable steps to verify the legitimacy of the collection request and provide only the information required by law. We regularly review our methods and our security measures and check that they are applied according to the standards in order to ensure their effectiveness and their relevance with regard to the degree of sensitivity.

We are transparent about our privacy practices.

We are committed to providing you with clear and accessible information about our policies and practices regarding the management of your personal information.

You can request to see the personal information we hold about you.

You have the right to consult and update your personal information in our possession and to correct any inaccuracies. To consult your personal information, send us a written request to this effect. We will respond to your request for access or information within a reasonable time. However, it may happen that we cannot comply with your request. This could be the case, for example, if access to your personal information allows you to learn confidential or proprietary business information, personal information about another person (which we would not be able to separate from yours), or confidential information under the law. We may request certain personal information for the purpose of verifying the identity of an individual seeking access to their personal information records.

We respond to your questions, concerns and complaints related to the protection of personal information.

We respond within a reasonable time to any questions, concerns or complaints related to privacy or our privacy policies and practices. We will respond to any concerns you may have regarding the protection of your personal information and initiate an investigation if necessary. In most cases, issues are resolved simply by reporting them to us and discussing the situation.

You can communicate with us, by phone, email or by mail, using the coordinates mentioned in the CONTACT US section of this website.


Nous serons présents lors du défilé de la Fierté Montréal dans le Quartier gay les 10 et 11 août prochains.